Communications Activation & Product Innovation

 

Taking a cue from the "pay it forward" social construct, "Kindness is Sticky" is Band-Aid's unique point of view of how we can all help heal each other. Grounded in the uncovered consumer insight that putting on a Band-Aid is an act of kindness, for oneself or for another, Band-Aid explores ways to help spread more kindness in the communities it serves, beyond the bandage.

With messaging that invites reflection and action and activations that add value through product and content, Band-Aid hopes to build a community around the brand while broadening its reach, especially with younger consumers.