Comprehensive guidelines to enable organization-wide clarity & global adoption
A robust design strategy was developed to ensure coherency across the J&J corporate brand and consumer brands.
A unique icon was developed for each shared content pillar, aligning with the J&J corporate sustainability messaging strategy.
Brand-led color palettes helped to keep brand activations brand-first.
Social Media
Communicating a sustainability
story across consumer brands
Concept Development
Storyboarding
Art Direction
Brand Strategy
Cross-Functional Collaboration
Johnson & Johnson
Sustainability Iconography
While focused on building brands for Essential Health, it became apparent that there was a need for a system of icons to communicate various aspects of sustainability.
Taking the initiative to work across teams and corporate communications, I spearheaded an internal initiative to work with all brands to develop iconography that could be shared across all consumer brands and serve as Johnson & Johnson's official sustainability iconography.
Taking a systems thinking approach, common content territories were identified along with a flexible color strategy that allowed for brand-forward activation in all sustainability communications.