Building a startup women's shoe company from a single prototype.

Born from a never-ending personal search for the "perfect" shoe, I built a women's shoe brand from the ground up, catalyzed by a workshop prototype.

As my own target consumer, I knew what women like me wanted in a shoe, and that there was a significant gap in the market for a brand and product I yearned for:

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• Design that matches personal style, not fleeting trends

• Beautiful and flattering, yet comfortable enough to walk in

• Well-made with natural materials and attention to detail

• The same styles offered year after year, with seasonal colorways and materials

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So, I designed and made my first shoe, and launched a company - twice.

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