Driving brand awareness
with insight-driven campaigns

Building off a key insight that consumers don't use Listerine because they "don't have time," a brand campaign was conceptualized and developed by the Listerine Design team under my leadership and direction.

By showing all that can be accomplished in 30 seconds - even while "swishing" - the creative idea asks its audience to reframe their perspective on how powerful and productive 30 seconds of time can be.

Supporting organic social assets were developed to complement the approach with an educational series using scientific data, helping Listerine live into its science-based approach.