Listerine®
Listerine Clinical Solutions
A new premium line from Listerine that targets specific therapeutic areas.
Listerine Social Media
Social media strategy and execution for a more socially relevant and impactful community presence.
Listerine Ingredient Transparency
To address consumer concerns and reinforce ingredient transparency, the Listerine Design team conceptualized and brought to life a "how it's made" map featuring the voice of real life Listerine Principal Scientist Victoria Aleles.
Listerine 30 Seconds Campaign
Building off a key insight that consumers don't use Listerine because they "don't have time," a social media campaign was conceptualized and built by the Listerine Design team.
By showing all that can be accomplished in 30 seconds - even while "swishing" - the creative idea asks its audience to reframe their perspective on how powerful and productive 30 seconds of time can be.
